Curriculum Vitae

• 20+ years project management experience developing online and offline creative, content design strategies and communications solutions (Internet, email, video, print, live performance) for multiple industries including healthcare, insurance, banking, real estate, energy, aerospace, shipping, and entertainment
• Front line experience with content management systems, workflow automation tools, and process improvement methodologies
• Proven ability to manage complex projects and diverse stakeholder groups with a focus on core business objectives
• Former Creative Director at two Dallas agencies noted for formulating experience design strategies for Aetna, Ford, Alcon, Mobil / Exxon, Federal Express, Fujitsu, Dr. Pepper, National Hockey League, Loral Aerospace, Constellation Energy, Interstate Brands, Network Security, Twinlab, Holiday Inn, Fast Signs, and others

Aetna/CVS, AUSTIN, TEXAS
January 2022 – September 2022
Product Owner / Content Strategist

• Contracted through Aquent to serve as acting product owner for re-platforming the legacy web presence of Arizona-based Medicaid/Medicare provider from TeamSite to AEM

Charles schwab, Austin, Texas
May 2021 – Nov. 2021
Content Strategist

• Created and managed a Single Source of Truth database for the planning, page retirement, and migration of all client center-focused content from Schwab’s legacy CMS to Drupal

Self-Employed, Austin, Texas
Jan. 2019 – Present
Marketing Consultant / Content Strategist

• Content audit and ongoing development of content and content models for clients in digital broadcasting, entertainment, and watersports

Express-Scripts, Austin, Texas
Aug. 2019 – Sept. 2019
Senior Content Strategist

• Short-term contract through U.S. Tech Solutions for quality assurance review, content loading (Drupal 8) and functional pre-launch testing of a website for the Department of Defense

Web.com, Austin, Texas
May 2018 / Dec. 2018
Digital Marketing Consultant (PPC + SEO)

• Responsible for sales and marketing of proprietary products and services for a publicly-traded digital agency
• Managed pre-sales assignments targeting vertical market segments including general contractors, law firms, accounting firms, etc.

Indeed.com, Austin, Texas
Mar. 2018 / Apr. 2018
Content Management Coordinator

• Configured and migrated the first iteration of the Intranet site for Indeed.com’s IT Department in Igloo software
• Completed project 3 weeks early

Accenture (Facebook), Austin, Texas
Oct. 2017/ Feb. 2018
Content Analyst

• Responsible for oversight and monitoring of globally generated social media content on Facebook online properties

Aetna, Austin, Texas
May 2013 / Feb. 2017
Communication Manager

• Spearheaded digital transformation initiatives and high-volume content production for Fortune 100 health care provider
• Managed high-volume workflow for Aetna’s Writers Center for Excellence content quality review team
• Managed day-to-day relationships with cross-functional departments and outside agencies
• Supervised team of 15 writers performing quality reviews on commercial copy for 50 internal departments by prioritizing and allocating assignments
• Ensured compliance with the Aetna brand and plain language standards.
• Implemented best practices for records information management as subject matter expert (SME) for department and content developers
• Coached team members, as necessary, to accelerate delivery and improve quality
• Administered open-source enterprise content management (ECM) system with 62 collaboration worksites configured to support 236 users
• Facilitated collaborative workflows for re-design of internal and external websites (aetna.com, aetnanavigator.com) and marketing campaigns across the organization by building relationships and critical thinking alliances with business units and external partners
• Advanced corporate objectives by providing expert thought leadership for alignment of ECM technology, strategy, and tactics with business goals
• Managed user-facing ECM implementation process
• Contributed to digital asset management (DAM) strategy and Six Sigma process improvement projects as the communications department liaison to Marketing Technology and Operations team
• Served as department liaison to Marketing Technology Operations team’s digital asset management (DAM) strategy teamReviewed, analyzed and tracked functional requirements for multiple software projects
• Propelled adoption of digital marketing technology by leading successful evangelization initiatives
• Enhanced analytics and reporting by documenting Agile workflow processes
• Coached team members, as necessary, to accelerate delivery schedules

MediGap360 / Insuraprise, Austin, Texas • Mar. 2011 / Mar. 2013
Director of Marketing

• Conceptualized and executed the direct marketing strategy for Medicare supplemental plan brokerage recognized by Inc. as one of the 500 fastest-growing companies in the U.S.A.
• Leveraged Listrak and Silverpop email service providers for campaign management, results tracking and conversion analytics
• Planned and managed direct mail projects
• Designed and programmed email marketing campaigns to support lead generation and customer retention
• Published monthly email newsletter and companion WordPress site
• Acted as administrator for the company’s project management and workflow software platform iMeet Central
• Participated in SEO strategies tied to generating direct response for inbound marketing lead generation
• Played a key role in driving $2M in annual recurring revenue by generating a constant flow of high-quality leads for an internal group of licensed insurance agents—recognized by Inc. Magazine as one of the 500 Fastest-Growing companies in the U.S. (Case Study)
• Authored compelling marketing communications on Medicare supplement insurance, identity theft protection and related products for direct mail and digital audiences

Self Employed, Austin, Texas
Jun. 2008 / Feb. 2011
Digital Strategist / Project Manager

• Secured a wide range of contract engagements with digital and print marketing, healthcare, software development, and entertainment industry firms.
• Elevated visibility of Austin-based health and wellness clinic, Victory Medical, by managing Internet strategy, User Experience Design, web production, and content development projects

• Crafted Internet strategy and digital content for Harper House, a marketing agency focused on creative services, photography, pre-media, and print production

• Delivered marketing strategy and account management services for Tasty Placement, Austin’s top-ranked search engine optimization/search engine marketing (SEO/SEM) company

FIRST ROI, Austin, Texas
Jun. 2007 / May 2008
Web Development consulting Manager

• Orchestrated web development for digital marketing agency serving 400+ credit unions and community banks across the United StatesSupervised design of content matrices, information architecture, site maps, and User Experience Design
• Managed team of 20 web developers and SEO/SEM experts. Forged and maintained client relationships with C-level executives and marketing professionals monitored programming activities
• Defined project milestones, timelines, and deliverables
• Led current-state site reviews and formulation of future-state content strategies initiated pay-per-click advertising campaigns
• Boosted productivity through development and implementation of formal project management process with customer-facing online collaboration tools
• Managed development issues to resolution, scheduled testing, and facilitated cross-functional technical review and approval sessions
• Attracted recognition from Jim Bruene at NetBanker.com for “some of the most creative work I’ve seen in 12 years” with the groundbreaking e-commerce site
• Won First ROI 2007 Leadership Award
• Won Best in Class in Banking Award from the Interactive Media Council.

NEW MEDIA GATEWAY, Dallas, Texas
Sept. 2006 / May 2007
Digital Strategist & Account Manager

• Furnished web-based marketing strategy and technology solutions for leading digital technology agency with more 2K clients worldwide Devised visual brand assets, positioning statements and marketing collaterals for startup venture in the radio, television and film industry
• Gathered requirements, defined project scope and developing budget estimates for client engagementsAccount manager during development of new e-commerce website for texasford.com through J. Walter Thompson Advertising
• Generated proposals for the business development team. Managed client relationships

Self-employed, Dallas, Tx/Austin, TX
Oct. 2001 / Aug. 2006
marketing Communications Strategist

• Managed client relationships as a writer and creative director for series of Kraft Foods television commercials
• Content Strategist for health and wellness company, Mannatech
• Content Strategist for a new website for Constellation Energy, the largest supplier of commercial electricity in North America
• Coordinated logistics and installation of new video replay equipment for National Hockey League (NHL) across 30 cities in 2 countries

RARE MEDIUM, Dallas, TX
Feb. 2000 / Sept. 2001
Vice President of Business Strategy

• Headed Internet strategy engagements for NYSE-traded professional services firm representing clients such as Wyndham Hotels, Neiman Marcus, Forbes Magazine, TiVo and Home Interiors & Gifts

Career Highlights prior to 2000

Federal Express – Received the highest award given to contractors (Bravo Zulu Award) for producing, writing, and directing more than twenty high profile company meetings

Park Inns International Created collateral materials, multimedia, public relations presentations and Internet presence for an extended-stay hotel concept created by Robert L. Brock and John Q. Hammons, two of the nation’s most successful and respected hoteliers

Select Payment Processing, Inc. – Developed core set of strategic initiatives for a company specializing in ACH based payment processing products and services including the development of online and offline marketing communication strategies and advertising content designed to promote the launch of all electronic Internet checking product

Twinlab – Orchestrated the design and implementation of corporate intranet for one of the largest manufacturers of nutritional supplements in the USA

Bristol Hotels & Resorts – Managed corporate Internet, intranet, extranet strategy and implementation for largest Holiday Inn franchise owner in the world

EDUCATION

Bachelor of Science, Journalism

The University of Kansas, William Allen White School of Journalism & Public Information • Lawrence, Kansas

PROFESSIONAL DEVELOPMENT

Google Analytics Certified • Aetna Lean White & Yellow Belt Training • Lean Six Sigma • Agile • Information Security Awareness • Records Information Management (Association of Records Managers & Administrators) • Inbound Marketing (HubSpot Certification) • Alfresco Records Management (Alfresco University)

TECHNOLOGY

Microsoft Office Suite • MS Project • Visio • SharePoint • Alfresco Enterprise Content Management (ECM) • iMeet Central • Basecamp • Trello • Jira • Workamajig • Listrak • Silverpop • HubSpot • Adobe Photoshop • WordPress • Drupal 8

SOCIAL MEDIA

http://www.linkedin.com/in/austinwriter1

PROFESSIONAL INTERESTS

Content Strategy • Content Engineering • Artificial Intelligence • Business Intelligence • Content Marketing • Information Typing Architecture Machine Learning • Digital Transformation • BPMN 2.0 Natural Language • Marketing Ecosystems • Self Organizing Neural Networks • Data-Driven Customer Journeys • Link Management

AFFILIATIONS

Center for Plain Language

The Center for Plain Language is a nonprofit organization dedicated to helping government agencies and businesses create communications that are clear and easy to understand.

Texas Center for Local Food

The Texas Center for Local Foods provides technical assistance and resources for market development to support the family farm and ranch prosperity and enhance the vitality of our rural economy while improving healthy food access for all Texans.

Content Strategy Alliance

The mission of the CSA is to elevate the field of content strategy by helping individuals become better content strategists and helping businesses and organizations improve their processes to deliver and govern content.

The CSA recommends content strategy standards and provides an evolving repository of information and resources that respond to emerging technologies and marketplace trends.