These content strategy artifacts, drawn from projects spanning over a decade of work, barely scratch the surface of a professional life dedicated to the art and design of user-centered communications media.
– Brian McKinney
Home Page – Alliance, TX – I served as the content strategist on the first iteration of this site. – See CV for details. Page from Content Matrix – Constellation Energy – Brian McKinney Content Strategist & Writer Table of Contents – Master Content Document – Constellation Energy – Brian McKinney Content Strategist & WriterSample FAQ Copy – Master Content Document – Constellation Energy – Brian McKinney Content Strategist & WriterSample Wireframe – Constellation Energy – Brian McKinney Content Strategist & WriterHome Page Comp – Constellation Energy – Brian McKinney Content Strategist & WriterPage Comps – Constellation Energy – Brian McKinney Content Strategist & WriterWireframe – Mannatech Website Re-Design – Brian McKinney Content StrategistWireframe – Mannatech Website Re-Design – Brian McKinney Content StrategistProject Definition Plan – Page 1 of Table of Contents – Victory Medical – Brian McKinney Project Manager, Content Strategist, Writer | See Writing SamplesBest In Class Award presented to me and my production team when I was Consulting Manager and Content Strategist at First ROI.Flash Microsite created for Bank of Hiawassee by First ROI – Brian McKinney – Project Manager, Content Strategy, Creative.Example of the FROI Site Map Design I designed. Used for all banking clients – Brian McKinney – Consulting Manager, Content StrategistProduction Process Outline that I created as part of a 20+ page Pre-Production Overview that I wrote as Consulting Manager and Content Strategist for First ROI.Page from First ROI Pre-Production Document that I wrote for new FROI clients.This is an All-Star List of sites I worked on as the production manager/team leader or as a content strategist/writer between and 2007 and 2012. I’ve lost count of the actual number of sites between 1996 to the present. I included this list to highlight banking sites. I quadrupled production for First ROI..
See this link for a detailed email content strategy case study.
I designed production processes and managed workflow for all Commercial Division content and some Medicare Content at Aetna’s Writer’s Center of Excellence.
Swim Lane Workflow Process Map – Content Quality Review – Brian McKinney Swim Lane Workflow Process Map – Content Quality Review – Brian McKinney At Aetna, I served as the Business Admin for Cloud and Enterprise versions of Alfresco, an open-source Enterprise Content Management System with 236 users.Samples from a presentation I wrote delivered to Aetna staff involved in content strategy, copywriting and design.
